hiLton and wayne

Yesterday, Birdman announced that Paris Hilton—yes, that Paris Hilton—is the latest artist to join the Cash Money Records family. Although the socialite hasn’t released any music since dropping her debut, Paris, in 2006, Birdman revealed that she’ll be blessing us with a sophomore project through Cash Money sometime in the near future. Hilton also spoke out about what we can expect from the project.

“This is a lot different than my first album,” she said. “It’s really going to be house music.” House music? From Paris Hilton? ON CASH MONEY? Yes, guys, this is really happening. And you know what? We don’t think it’s the worst idea in the world.

Sure, it has the potential to end badly. But it could also end up being a really, really good move for Cash Money. To prove it, here are 5 reasons it made sense for Birdman to sign Paris Hilton to Cash Money. Before you hate on the move, check it out…

Reason #1: Paris Hilton’s first album, Paris, sold almost 200,000 copies in the U.S.
Believe it or not, Paris Hilton’s debut actually sold pretty well. It didn’t exactly shatter any records or top the Billboard charts when it was released. But it did do pretty respectable sales numbers and also featured several songs, including “Stars Are Blind” and “Nothing in This World,” that landed on the charts both here and abroad. Of course, that was way back in 2006. But it’s pretty clear that Paris can sell records. And thanks to her new deal with Cash Money, we’re betting that she can sell some more. All she needs is one half-decent song and her partnership with Cash Money will be a success…

Reason #2: Cash Money needs someone on the label—anyone really!—to release an album in 2013.
By our count, Cash Money currently has more than 30 artists on their roster. Yet, only three—Lil Wayne, Tyga and PJ Morton—have released albums in 2013. There are a few more who will be releasing albums later this year (Jay Sean, Drake, Nicki Minaj) but it’s clear that Cash Money needs to find more artists on their roster who can release albums in the near future. Paris can. Which brings us to our next point…

Reason #3: Birdman is presumably still interested in releasing 100 albums in a single year at some point.
Late last year, Birdman announced that he was planning on releasing 100 albums in a single year sometime in the near future. He didn’t really say when he was going to do it. But it was clearly a goal of his. In order to do that, he needs to sign more artists to Cash Money. Preferably, he needs artists with built-in fan bases who can produce music quickly and get it out to the masses. And Paris Hilton can be one of those artists. So when we think of it in that context, signing her to Cash Money was really a no-brainer.

Reason #4: Cash Money knows house music is making money right now.
Cash Money is called Cash Money for a reason. Birdman and the rest of the label executives are all about making money. And if you want to make money in the music business, you need to sign artists who are making the kind of music that people want to buy. Paris Hilton obviously isn’t the go-to artist for house music these days. But house music is popular, and Paris Hilton is willing to make an album full of it for Cash Money and use her image to help sell it. So what do you want Birdman to do? Tell her that he would rather sign a more legit house music artist who might not sell as many records because he or she is not as well-known as Paris Hilton? HA! Don’t be fooled. Birdman is after that paper, by any means necessary. And if he has to sign Paris Hilton to get it, then so be it.

Reason #5: If all else fails and Paris Hilton’s sophomore album flops, she’s got more than enough money lying around to scoop up a couple hundred thousand copies herself.
You know how we just mentioned that Paris Hilton sold almost 200,000 copies of her debut album? Well, go do a quick survey of your friends and ask how many of them bought Paris. Actually, don’t. We can tell you the answer right now: ZERO. And while we don’t doubt that some people out there actually shelled out 10 bucks for Paris, we do doubt that 200,000 people did it. We won’t accuse Paris of anything here. But let’s just say that, one way or another, her sophomore album will sell. And everyone making fun of her deal with Cash Money right now will have to live with the fact that Birdman & Co. made a fortune off of it. We bet it doesn’t sound like such a bad idea now, does it?                Giztzzz…           madetv!



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